At Future M3dia Group client meetings we are always challenged with one question. “What is the ROI (Return on Investment) of social media”? Gary Vaynerchuk nails it in his INC 500 talk with the leaders of some of the top corporations in America. The bottom line is that while social can be hard to measure, the stats on social are actually far better than any methods used to measure TV, Billboards, Magazine ads and other forms of marketing and advertising. No-one says it like Gary, so well let him tell you in his own words what the ROI of your mother is.
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